Nature Counter
Mapping wellbeing onto the landscapes we inhabit
Modern routines are increasingly digital, pulling our focus into screens and away from the restorative power of nature. Nature Counter reconnects people to natural spaces as essential daily infrastructure for well-being, making the health benefits of outdoor time visible, measurable, and actionable.
Reframing Nature
as Everyday Wellness
Modern life is increasingly mediated by digital interfaces—we navigate cities via GPS, rely on algorithms for discovery, and measure our health through screens and sensors. Yet one of the most powerful and proven contributors to human health remains largely underutilized: nature.
Nature Counter reframes outdoor time as essential infrastructure for well-being, turning its benefits into something measurable, actionable, and deeply integrated into everyday life.
Created in partnership with CrowdDoing—a global initiative merging systemic design with social impact—the app redefines wellness technology not merely as a tracker, but as a tool to reconnect people with place, presence, and the healing environments around them.
Turning Outdoor Spaces
into Active Rituals
Built on behavioral research and user insights, Nature Counter helps people form consistent, intentional relationships with the natural spaces around them.
Users set weekly goals, receive location-based nudges, and track time outdoors through a passive counter. They can log mood, energy, and symptoms while in nature, and access curated content that connects their experiences to long-term health. Progress badges and gentle reminders support motivation over time.
Rather than pulling people deeper into screens, the app uses technology to surface the connection between space and state of mind—turning vague ideas of “self-care” into something tangible and rooted in place.
Designing for Broader Impact
While Nature Counter starts with individual habits, its vision extends far beyond personal wellness. By translating personal data into actionable insights, the platform reveals nature’s potential as scalable public health strategy.
Designed for seamless integration with schools, workplaces, and community wellness programs, Nature Counter offers institutions an accessible, sustainable tool to embed preventive care into daily routines—turning everyday environments into active, measurable sources of health.
Ultimately, Nature Counter moves beyond isolated self-care toward systemic change, designing spaces not merely to accommodate us, but actively restore and sustain collective wellbeing.
